Startup Marketing & UX in San Diego, CA
I’m a hands-on Marketing and User Experience (UX) Executive with a successful seventeen-year track record of directing the design, deployment, and evolution of global marketing and UX programs. I specialize in building the marketing engine for early-stage companies to deliver more leads and customers.
Working with Matt has been incredible; his clarity in thought and reasoning reflect in the way he has directed and managed a rapidly growing UX and digital marketing team, both in numbers and the impact we have had on the organization's growth. While being able to get in to the granular details and providing guidance for analytical solutions, he also always provided the big picture view so we stayed on the high-growth path with our decision making. On a personal note, Matt has been a wonderful mentor and has always been invested in the team's professional and career development, pushing us to learn more and excel in what interested us the most, whether using Udemy, or conferences or other courses. He is a rare and unique combination of creativity, fun, inspiration and intelligence.
Matt is an excellent manager, motivator and mentor. Aside from his aptitude in digital marketing, Matt was devoted to helping and encouraging all members of our team. He always had time to help me look at an issue at hand and provide insight on ways to better analyze given the current tools. Matt was focused on results while at the same time giving us (his team) the freedom and trust to make important decisions. I had a wonderful time working for Matt and highly recommend him. He is a unique and valuable asset to any team
I have had the pleasure of working with Matt Parry at Google while he was in our Southern California office. During the time he worked for me, I was consistently impressed with his ability to create new tools, ways to be consultative to our clients and think outside of the box to execute his job with the highest level of quality.
Matt was the first hire for our newly formed Google Analytics F1000 Team, and absolutely one of the best in all of our 10 years evolving from Urchin, to Urchin from Google, to Google Analytics. His grasp on usability is one of his greatest assets and comes from years on the front-lines working with advertisers to maximize their returns on online advertising. He was one of the quickest learners we have ever had, becoming an analytics expert in a fraction of the typical time, and when he combined that with his advertising experience, moved into a go-to position for working on accounts with our biggest advertisers, addressing our most challenging measurement questions, defining new measurement techniques and trainings, and evolving into a key product development adviser.
One of his greatest strengths is how he communicates with his team members - his style of teaching helped me and many people in our office learn more about running efficient AdWords campaigns for our clients. He is fantastic managing clients, their campaigns, and analyzing their data in meaningful and impactful ways. He was a leader on our team, and created systems and products that our team still uses today (it has been a few years since Matt transitioned teams). Matt Parry is an amazing addition to any team or project - he brings professionalism and creativity, as well as an overall positive attitude making him incredibly fun to work with!
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